AI for SaaS - building post SXSW

AI is reshaping how software is built and used, and we help SaaS companies turn AI into scalable features users actually want.

Softlandia is organizing multiple events in next weeks for Saas and AI-native growth companies, founders and investors to help navigate in the current Agentic Mayhem.

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1. Understand

AI makes building faster. Clarity decides what gets built.

Three speakers at a panel discussion, one holding a microphone, smiling, with a presentation screen behind them.

First event of the series

We kicked this off with AI for SaaS Goes Authentic Sauna event, focusing on what AI changes for SaaS products and business decisions.

One thing stood out: development cycles are shrinking, but direction is getting lost.

The winners won’t be the ones who move fast alone — but those who combine speed with product clarity, judgment, and real customer focus.

If you missed the first event, one of the attendees, Kim, captured the discussion really well here.

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Next up

That’s the gap this session series is built to solve.

Across the upcoming webinars, workshop, and sessions, we focus on one thing: helping teams move from possibility → to clarity → to execution that actually creates value.

Check out the session from below. If you follow the full series (1–5), you’ll walk away with a solid AI roadmap.

Softlandia Sessions Leading to SaaStock

Softlandia team is organizing series of events in next weeks

2. GO DEEPER

Webinar #1 Slicing it Up

31st March

Deep dive into 2026 AI & SaaS business models, risk mapping by company type, and a simple way to score your current bets.

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3. APPLY

Product Workshop

14th Apr 11am-2pm., F2F, Capital Factory, 701 Brazos St, Austin, TX

Bring your product, bets, and constraints – leave with a sharp set of use cases, a first version of your AI roadmap, and a 90-day execution plan.

Audience in a seminar room during an 'AI-First SaaS Product Workshop' presentation by a speaker.
4. CONNECT

16th Apr 6pm., SaaStock Happy Hour

F2F, Remedy bar, 360 Nueces St STE 30, Austin, TX

SaaStock USA networking session: Informal founder, product and investor meetup. And of course sone great drinks.

Networking event at SaaStock, with attendees socializing, drinks in hand, and a colorful backdrop featuring #SaaStock.
5. REFINE

Webinar #2 Early May

Early may

We’ll bring together the key learnings from the series and turn them into practical takeaways for what to do next. Agenda coming up.

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2. GO DEEPER
Webinar promotional graphic titled 'Slicing It Up' about AI & SaaS business models, scheduled for March 31st.

Webinar: Slicing it up, AI & Saas business models and product opportunities 2026

Style: In depth webinar
Time: March 31st, 8.00am GMT-5 (Austin) , 4.00pm GMT+2 (Helsinki)

Webinar narrative:
In the webinar we are helping you to slice the business and product opportunities to understandable level, describe the risks and areas to get away quickly depending on your business.

The cost of development has dramatically dropped, Claude workspace can do more than many SaaS products year ago, and next the cost of switching data will drop. What are the impacts to different companies and how to move forward in order to not only be safe, but benefit from the change.

Describing the strategic opportunities and challenges to different types of SaaS companies:

  • The Dialogue Builders

  • The Workflow Fortresses

  • The Data Refineries

  • The Delivery Rails

  • The Orchestration Gods

As an outcome of the webinar you will get clear tools and methods to analyze your current environment and how to stay/become a winner.

For Whom

  • Founder/management teams

    Outcomes: Which product categories apply to us, what are the existential threats right now, how to build strategy and roadmap for growth

  • Product leads

    Outcomes: get clarity on roadmap and how to communicate the needed product decisions to management and other stakeholders of the company

  • Investors

    Outcomes: Understanding of you portfolio as a whole, where are the biggest risks and how to help the management teams of different companies to act.

3. APPLY
Audience in a seminar room during an 'AI-First SaaS Product Workshop' presentation by a speaker.

Product Workshop for AI-Native & SaaS Companies

Style: F2F Intensive Workshop

Place: Capital Factory, 701 Brazos St, Austin, TX

Time: April 14th, 11:00 AM - 2:00 PM GMT+3

This is an intensive working session. We’re not discussing ideas or building anything — we help you decide what to build and in what order.

Most teams are stuck between multiple competing AI directions, internal skepticism, expanding scope, and real money at risk — without clear validation of what actually matters.

You’ll move from unclear AI direction → to a clear, validated roadmap you can execute.

Workshop is run by Softlandia and Ex-Meta Product lead Anand Arivukkarasu https://www.linkedin.com/in/anandarivu/

For Whom

SaaS Founders, CPOs, Product Managers, CTOs

Content of the Workshop - a snapshot of the full in 3 hours

  • Strategy & constraints to define why this matters now and what could kill it early

  • Target segment to identify who has urgent pain and your first real customers

  • Jobs & needs to understand what users are truly hiring your product for

  • Capabilities & prioritization to decide what to build and what not to

  • Positioning & validation to define where you win and test it under pressure

What Changes After this

By the end of the workshop, you’ll have:

First understanding how to build clear direction

If you wish to continue the journey us, you can talk with us how we can help you further. In this workshop we will focus on the "Why" -part of the product decisions. After the Workshop you would understand why and for what "Jobs to be done" your customers are going to buy your product.

In case you want a deeper dive to the topic, you can discuss with us during the workshop.

This workshop if for free, no strings attached, but we will decide who are accepted to join.

Quote from Tero Lahtinen, CEO of Gelo Oy, about validating product features in a brief meeting.
Quote from Lauri Tuohimaa about achieving team agreement on AI strategy, displayed with his title and image.
4. CONNECT
Networking event at SaaStock, with attendees socializing, drinks in hand, and a colorful backdrop featuring #SaaStock.

Happy Hour During SaaStock

16th Apr 6pm., SaaStock Happy Hour

F2F, Remedy bar, 360 Nueces St STE 30, Austin, TX

SaaStock USA networking session: Informal founder, product and investor meetup. And of course sone great drinks.

5. REFINE

Series Closing Webinar

Style: In depth webinar

Time: Early May, exact date TBA

Webinar narrative:

We’ll bring together the key learnings from the series and turn them into practical takeaways for what to do next.

Open to everyone, no prior sessions required.

Agenda to be announced.

About Softlandia

The Applied AI Architects for SaaS

We work with SaaS companies to turn AI into production-ready products — not prototypes.

From strategy and MVP definition to architecture and integration, we help teams move from roadmap to real outcomes that scale.

Our focus is simple: apply AI where it actually creates value. That means clear product decisions, solid systems, and solutions your team can own and build on. No black boxes or one-off experiments.

Alongside client work, we operate as a venture studio, building and investing in AI-native companies.

Trusted by SaaS innovators who shape tomorrow

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Can't attend the sessions?

Our team stands ready to transform your technical challenges into breakthrough solutions. Let's talk technology.